Sports •
Johannesburg Sneaker Drops Now Include Climate Offsets
By Syed John
Collectors buy carbon credits with their kicks and brag about "net-zero drip."
A Joburg boutique launched carbon-neutral sneaker drops. Every raffle entry bundles a verified carbon credit from a local reforestation project. Winners get a QR code proving their drip is net-zero. Social feeds went wild.
It's partly marketing, but it convinced hypebeasts to learn about carbon registries. The store even hosts climate briefings before releases. Suddenly, sneakerheads debate sequestration techniques between raffle draws.
If activism piggybacks on hype, who am I to complain? Net-zero drip beats greenwashed press releases any day.